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Virgin Mobile Intros Sprint Spark-Enabled Hotspot for $99

Virgin Mobile wants in on that sweet 2.5 GHz Sprint Spark network and today has a new hotspot ready to ride those waves. Read more about Virgin Mobile Intros Sprint Spark-Enabled Hotspot for $99 Comments

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Saint Laurent banks on celebrity status for The Cut mobile ad – Luxury Daily

Saint Laurent Baby Sac de Jour Fashion brands immerse consumers in social runway experience Social media and live-streaming have become a necessary part of a fashion brand’s runway show strategy as consumers increasingly look for insider access. Click here to read the entire article on Luxury Daily New York Times leverages travel expertise for global trip program The New York Times is expanding its travel program to include 21 land-based tours that further cement its position as an arbiter of taste and evinces the publisher’s push for extra streams of revenue.

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DT CEO Says T-Mo Standalone Strategy Sufficient for Now

Deutsche Telekom (DT) says T-Mobile USA will be just fine on its in own, at least in the short term.  DT CEO Timotheus Hoettges, told Bloomberg  that the recovering U.S. economy is a boon for the rehabilitated Un-Carrier. He said T-Mobile will continue to build on its standalone approach and won’t craft future plans on a “potential transaction.”  Read more about DT CEO Says T-Mo Standalone Strategy Sufficient for Now Comments

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FirstNews Briefs: LG, Verizon, Spireon, Sprint, Nextivity, T-Mobile, AetherPal

LG Electronics USA and Verizon Wireless today announced that the LG G Pad 8.3 LTE tablet will be starting March 6 online and in stores.

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Reality of beacons: Separating fact from iFiction

Maya Mikhailov is cofounder and executive vice president of GPShopper By Maya Mikhailov As geo-location technologies continue to evolve, it is important for regulators, marketers and mobile users to understand several key facts about BLE beacon technology. Understanding fact from iFiction will help allay the fears of both customers and fair-minded privacy advocates without needlessly stifling innovation. Not all geo-location technology is the same – iBeacon means “I opted-in” Lumping all marketing location technologies together is about as accurate as arguing that hockey and figure skating are the same sport since they both involve ice skates (Go Team USA!)

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Toys “R” Us rolls out first text-to-give campaign

Toys “R” Us taps SMS Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.

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Toys “R” Us rolls out first text-to-give campaign

Toys “R” Us taps SMS Toys “R” Us is supporting the launch of its first text-to-give effort with in-store signage and a dedicated microsite around its campaign for the upcoming 2014 Special Olympics.

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First News Briefs: Deutsche Telekom, Un-Blinking, Qualcomm, Straight Talk, Synchronoss

Deutsche Telekom and Telematics provider Un-Blinking Technologies (a division of SkyTrace Inc.) have launched a vendor-independent machine-to-machine (M2M) solution for vehicles in the USA based on iCar. This telemetry solution creates an intelligent car with functionality tailored to the needs of both car dealers and their customers. Read more about First News Briefs: Deutsche Telekom, Un-Blinking, Qualcomm, Straight Talk, Synchronoss Comments

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Three Offering Carefree Roaming in the U.S.

U.K. operator Three announced Wednesday that it will offer its customers free talk, text and data roaming in the United States.  According to a press release, Three is extending its “Feel At Home” promotion to the USA, Indonesia, Sri Lanka and Macau

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