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3 mistakes to avoid when planning holiday 2011 campaigns

Steen Andersson is cofounder and vice president of marketing at 5th Finger By Steen Andersson Over the last 10 years as a mobile executive in Australia and the United States I have seen every possible success and failure in mobile first hand.

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How to use mobile bar codes in direct response marketing

Laura Marriott By Laura Marriott What do you get if you cross a mobile phone camera with a marketing campaign?

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One-Third of U.S. Adults Own Smartphones, Pew Reports

One-third of all adults in the United States own smartphones, according to new research released Monday from the Pew Internet Project.

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6 SMS best-practice tips for brands and retailers

Melinda Krueger is senior analyst at ExactTarget By Melinda Krueger Text messaging is unlike any channel before it. For most, it is reserved for our inner circle of friends and family. It is for important updates and requests: ETA?/On way/Pick up milk please

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Regal Entertainment, Yahoo Movies offer mobile incentive to get consumers in theaters

Regal Entertainment Group and Yahoo Movies have teamed up to offer 1 million movies fans with free popcorn when they check-in at any Regal Cinemas, United Artists and Edwards Theatres locations across the country via their mobile device. The promotion lets movie-goers check-in via Facebook Places at any Regal Entertainment Group Theater to receive a mobile coupon that they can redeem at the concession stand. The promotion is running until August 31 or until 1 million bags of popcorn have been redeemed

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Report: HTC Takes Top Spot on U.S. Android List

HTC has stolen the crown from Motorola and Samsung to become the No. 1 Android smartphone handset provider in the United States…

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HP Outs TouchPad Availability, Pricing

HP today announced that the Wi-Fi version of its HP TouchPad tablet will be available in the United States on July 1…

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Usablenet’s Jason Taylor discusses the future of mobile commerce

Dell's mobile site The world’s largest mobile commerce platform company has a bird’s-eye view of how brands, retailers and consumers are turning to smartphones and tablets for fulfilling searching, shopping and buying activity. Does Usablenet see a tipping point for mobile commerce on the horizon? In this extensive interview, Jason Taylor, Usablenet vice president of platform strategy in New York, expresses optimism on the growth of mobile commerce in the United States as well as oversees

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A Page From the History Book: SMS Turns 18

If SMS service in the United States were a person, it would be able to vote, marry, sign a contract, get a credit card and smoke cigarettes.

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