The TripIt app OpenTable, TripIt and foursquare have all rolled out efforts for Google Glass, highlighting the role that utility plays for marketers developing wearable initiatives.
Target Subscriptions expands, but where is mobile?
How to target the millennial mobile banker Banks and financial institutions looking to lure in millennials need to go beyond the basic requirements of mobile banking to also include personalized rewards and financial help, according to a new study from BancVue. BancVue’s “Consumer Banking Insights” study looks at how millennials differ from older generations in terms of mobile banking.
Stuart Weitzman sandals U.S. footwear label Stuart Weitzman is targeting music festival attendees with digital content informing consumers that the brand carries the ideal footwear for Coachella.
Best Western implements Google Wallet Best Western’s new mobile payment offerings puts the hotel brand one step closer towards its goal of cutting down the checkout process to one step.
McDonald's offers delivery service in Thailand McDonald’s burgeoning mobile payments strategy continues its international expansion by pairing the McDelivery service in Thailand with a mobile-enabled point-of-sale service. The service enables customers who order delivery service to pay by credit card using a mobile device. With the new method of payment, McThai Co., which operates McDonald’s in Thailand, expects to see cashless payments grow by 10 to 20 percent and for the McDelivery program to increase by 30 percent.
The Wendy's mobile app Wendy’s has rolled out mobile payments to all of its United States locations, giving the brand a first-mover advantage in the quick-service restaurant space as well as early insight into how Bluetooth, Wi-Fi and other types of technology can improve the in-restaurant experience.