Steen Andersson is cofounder and vice president of marketing at 5th Finger By Steen Andersson Over the last 10 years as a mobile executive in Australia and the United States I have seen every possible success and failure in mobile first hand.
FCC Seeks to Crack Down on Phone Bill Mystery Fees
Federal regulators are proposing new rules to make it easier for consumers to detect and challenge mystery fees on their phone bills.
Mobile shoppers purchase multiple times per month: Myxer
Older consumers more likely to charge mobile purchases to a credit card Almost half of mobile users make more than one purchase a month via their mobile devices and spread the wealth among multiple vendors, according to a study by Myxer. Among mobile purchasers, the largest group – 19 percent – said they make between two and five purchases in a month.
GEICO drives brand awareness via integrated mobile campaign
Berkshire Hathaway’s GEICO is ramping up its mobile strategy via a new application that is part of its cross-platform marketing campaign which features a television ad and Facebook app. The BroStache mobile app was introduced to extend brand awareness and engage tech-savyy consumers. The app is available for free download in Apple’s App Store and Google’s Android Market.
Handicapping the mobile payments battle
Daniel Flamberg is managing director of digital strategy and CRM at The Kaplan Thaler Group By Daniel Flamberg New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments. Long rumored and heavily used in Asia, mobile phones have the ability to be used as payment devices similar to credit cards
Ports Coffee & Tea Co. lets local consumers pay for drinks via mobile app
Ports Coffee & Tea Co. is letting coffee enthusiasts pay for their beverages and pastries via their mobile device. The company tapped Square’s mobile payment app.
CEO Elop: Nokia acquisition rumors ‘baseless’
Nokia’s new chief executive shoots down rumors the phone maker will be acquired and explains how carriers are central to its plans for Windows Phone success.
Elop: Nokia acquisition rumors ‘baseless’
Nokia’s new chief executive shoots down rumors the phone maker will be acquired and explains how carriers are central to its plans for Windows Phone success.