Office Depot is running instant win giveaways to drive retail traffic and sales via a new campaign that offers consumers a total of $500,000 in mobile gift cards. The company partnered with SpyderLynk for the mobile initiative. The back-to-school mobile campaign was developed by Momenturn and uses SypderLynk’s SnapTags that lets consumers scan or text to score big savings
The Finish Line increases sporting goods sales via iPhone, Android app
Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application. The app uses geo-tracking to locate the nearest store and lets consumers view product availability in each store location. The app is available for free download in Apple’s App Store and Google’s Android Market.
IKEA increases summer sales via mobile initiative
Retail giant IKEA is establishing itself in the mobile space via an integrated campaign that not only drives consumers to its locations, but also helps build the company’s email and SMS database. The company is running mobile banner ads within Pandora’s iPhone app.
Consumer awareness reigns as main factor in mobile banking: study
Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus. The study found that the majority of consumers surveyed knew what mobile banking was in general
Consumer awareness reigns as main factor in mobile banking: study
Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus.
Are retailers training consumers to shop on mobile?
With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device. Retailers are increasingly rolling out mobile sites and applications to stay on top of their tech-savvy consumers
Blue Nile drives mobile purchases via app
The revamped shopping app Blue Nile Inc. is driving purchases via a revamped mobile shopping app that features an enhanced consumer experience and a broader selection of products. The updated shopping app was introduced this week and provides access to the company’s full jewelry line as well as inline checkout.
Dillard’s reaches near 100pc inbox placement across all mobile, PC devices
Fashion apparel and home furnishing retailer Dillard’s reached near 100 percent inbox placement across devices such as mobile and PC and has achieved higher revenue, as well as increased store traffic. The company used Return Path’s deliverability monitoring suite, which provides visibility into the impact of mobile on email marketing campaigns. “Dillard’s uses geotargeting to increase store foot traffic via their email campaigns keeping subscribers – regardless of what platform they use – from PC to mobile – up to date on special store events is critical in terms of reaching customers wherever they are,” said Tami Monahan Forman, director of corporate communications at Return Path