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Macy’s, DoSomething.org drive awareness, donations via mobile

Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism. After consumers scan a QR code, which will be featured in Macy’s and the company will donate $1

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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Please click here to register for the Sept. 8 Mobile Marketing Summit New York: Holiday Focus 2011 Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy

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Four lessons mobile marketers can learn from auto racing

By Alex Campbell At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?” Depending on what you are trying to accomplish, ROI is always a different metric. For mobile marketing, it is often engagement and loyalty.

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Citi debuts tablet-based service for clients

Citi has rolled out a mobile tablet-based suite of capital markets that delivers content designed specifically for clients. The Citi Issuer Access service is a tablet-based suite designed specifically for issuers involved in the capital formation process

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Vitamin Shoppe increases purchase intent via live local mobile inventory offering

The Vitamin Shoppe has enhanced its mobile-optimized site to let consumers view local product availability in search results. The company worked with BrandingBrand to integrate Google Commerce Search Live Local Inventory features into its mobile site. Last year, Branding Brand added in-store inventory data to Vitamin Shoppe’s mobile site by repurposing the company’s Google local availability data feed for use on their product pages.

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GrubHub revamps Android app for hungry on-the-go consumers

GrubHub has rebuilt its Android application from the ground up to let diners order food from more than 5,000 restaurants in 13 cities. Consumers can log-in to their existing accounts or create a new account using their mobile device. The app is available for free download in Google’s Android Market.

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Mobile Marketing with Social Media Conference, Hong Kong(2)

Start: Aug 18 2011 – 08:15 End: Aug 19 2011 – 17:10 Timezone: Asia/Hong_Kong Mobile Marketing with Social Media

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LivingSocial expands $1 lunch mobile deals to San Francisco

After much success in New York and Washington, LivingSocial is rolling out its instant deals to San Francisco and letting consumers buy and redeem them via their mobile device. The Dollar Lunch Day will take place on July 13. LivingSocial members with Apple and Android devices can log-in to the Instant Deals feature of the mobile app to buy and redeem deals nearby

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Mobile shoppers purchase multiple times per month: Myxer

Older consumers more likely to charge mobile purchases to a credit card Almost half of mobile users make more than one purchase a month via their  mobile devices and spread the wealth among multiple vendors, according to a study by Myxer. Among mobile purchasers, the largest group – 19 percent – said  they make between two and five purchases in a month.

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Driving factors behind mobile advertising growth

KF Lai is CEO of BuzzCity By KF Lai Mobile advertising first made its emergence in 2000. Since then, we have seen rapid growth as the technology continually evolves

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