Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism. After consumers scan a QR code, which will be featured in Macy’s and the company will donate $1
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Please click here to register for the Sept. 8 Mobile Marketing Summit New York: Holiday Focus 2011 Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy
Citi has rolled out a mobile tablet-based suite of capital markets that delivers content designed specifically for clients. The Citi Issuer Access service is a tablet-based suite designed specifically for issuers involved in the capital formation process
The Vitamin Shoppe has enhanced its mobile-optimized site to let consumers view local product availability in search results. The company worked with BrandingBrand to integrate Google Commerce Search Live Local Inventory features into its mobile site. Last year, Branding Brand added in-store inventory data to Vitamin Shoppe’s mobile site by repurposing the company’s Google local availability data feed for use on their product pages.
GrubHub has rebuilt its Android application from the ground up to let diners order food from more than 5,000 restaurants in 13 cities. Consumers can log-in to their existing accounts or create a new account using their mobile device. The app is available for free download in Google’s Android Market.
Older consumers more likely to charge mobile purchases to a credit card Almost half of mobile users make more than one purchase a month via their mobile devices and spread the wealth among multiple vendors, according to a study by Myxer. Among mobile purchasers, the largest group – 19 percent – said they make between two and five purchases in a month.