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6 luxury marketing trends to watch

Marko Muellner is vice president of marketing at ShopIgniter By  Marko Muellner For luxury marketers, 2014 is predicted to be the year that tips the scales, with more than half of affluent shoppers discovering, actively browsing and shopping for luxury items via digital channels. This evolution is spurred by shoppers who are online to save time, yet remain likely to finish the purchase in-store. According to an April 2013 Luxury Institute study on the multichannel purchasing habits of United States Internet users with incomes of at least $150,000, 48 percent of respondents sourced information about luxury fashion online via a computer

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Kenzo combines entertainment and ecommerce in new Zodiac feature

Kenzodiac drawing of a Pisces French fashion house Kenzo is providing astrological advice and product suggestions on a new Zodiac feature.

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How to build loyalty with millennials on mobile – Mobile Marketer

Click here to sign up for Mobile Marketer for free How to build loyalty with millennials on mobile With millennials active on their mobile phones throughout the day, loyalty marketers need to be adjusting their programs not just in terms of how they enable these consumers to engage but also with regard to what behaviors are rewarded and the types of content.

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Coca-Cola ramps up mobile for Share a Coke personalization campaign – Mobile Marketer

Click here to sign up for Mobile Marketer for free Coca-Cola ramps up mobile for Share a Coke personalization campaign Coca-Cola’s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year’s campaign. Please click here to read the entire story on Mobile Marketer McDonald’s pairs McFlurry with branded entertainment content for summer fun McDonald’s is helping McFlurry fans get the scoop on their favorite pop musicians via a new music entertainment show appearing on 4Music in Britain this summer.

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Innovation can unchain mobile advertising’s growth

Colin Jeavons is president/CEO of NTENT By  Colin Jeavons Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience. A recent Dartmouth University study uncovered a multitude of reasons why these ads are ineffective.

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Wet Seal bets on Oink, Fanreel and Tumblr to boost mobile commerce

The Wet Seal mobile site Teen fashion retailer Wet Seal is ramping up its mobile strategy in the second quarter via a new payments partnership with Oink, an integration with Fanreel to showcase user-generated images on its Web site and a big Tumblr push. With more than 50 percent of its Web site traffic now coming from mobile, Wet Seal recognizes the need to create exciting new experiences for its smartphone-savvy customer base.

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Sberbank enhances banking app with HCE-enabled mobile payments

Sberbank’s iPhone app Sberbank, the largest bank in Russia, will soon begin testing Host Card Emulation for mobile payments, making it the largest bank so far to embrace the burgeoning solution for making tap-and-go payments more widely available. Android’s cloud-based HCE protocol, which was introduced last year, eliminates requirements to access a secure ship in phones to enable near field communications payments

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Real estate market undergoes reconstruction as mobile curb appeal escalates – Mobile Marketer

Click here to sign up for Mobile Marketer Real estate market undergoes reconstruction as mobile curb appeal escalates Online real estate portals such as Redfin and realtor.com are upping the ante on reaching on-the-go house hunters via mobile with new initiatives to pull in relevant data from sources such as Facebook and Porch while traditional brokers continue to lag.

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SemaConnect electric car charging stations get their own Google Glass app

Google Glass app directs electric car drivers to nearby charging stations SemaConnect, which makes electric vehicle charging stations, has launched an application on Google Glass to make it easier for drivers to navigate to the closest charging stations at a nearby Walgreens or Dunkin’ Donuts. The app leverages augmented reality to make navigation faster and easier, with users able to locate the closest charging stations within a 20-mile radius. Users can also enable turn-by-turn navigation to station locations and initiate a charging session

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