Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application.
DSW leverages growing mobile traffic with new mcommerce site
The DSW mobile Web site DSW is improving its mobile experience with a new mcommerce-enabled site that lets consumers make purchases and redeem loyalty points. The shoe retailer previously had a mobile-optimized version of its Web site. However, with the amount of traffic coming from mobile doubling in the past year, DSW realized it was time for a bigger commitment to the space.
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Please click here to register for the Sept. 8 Mobile Marketing Summit New York: Holiday Focus 2011 Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy
IKEA increases summer sales via mobile initiative
Retail giant IKEA is establishing itself in the mobile space via an integrated campaign that not only drives consumers to its locations, but also helps build the company’s email and SMS database. The company is running mobile banner ads within Pandora’s iPhone app.
Miss Me bolsters products sales via mobile bar codes
Retailer Miss Me is using QR codes to interact with consumers Apparel retailer Miss Me is driving brand awareness and increasing sale purchases via a mobile QR code campaign.
Consumer awareness reigns as main factor in mobile banking: study
Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus.