Please click here to sign up for Luxury Daily for free Bally, Chanel highest-rated luxury branded sites: Luxury Institute Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute. Please click here to read the entire story on Luxury Daily Neiman Marcus ignites creativity with make-your-own Manolo campaign Department store chain Neiman Marcus is sparking consumer interest with a Make Your Own Manolo Blahnik campaign where customers can order a tailor-made pair of heels from the retailer’s blog.
Customization, monetization key to mobile ROI increase: expert – Luxury Daily
Please click here to sign up for Luxury Daily for free Bally, Chanel highest-rated luxury branded sites: Luxury Institute Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.
Why QR codes and mobile apps fail
By Lauren DeLisa Coleman Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest. In fact, it may be happening just down the hall from you right now as you read this piece.
Porsche draws dealership visitors with model-specific bar codes – Luxury Daily
Please click here to subscribe to Luxury Daily for free. Porsche draws dealership visitors with model-specific bar codes German automaker Porsche is driving dealership traffic as the first luxury automaker to use Microsoft Tag bar codes that reveal details specific to certain models. Please click here to read the entire story on Luxury Daily
5 best-practice tips for designing a mobile video campaign
Ujjal Kohli is CEO of Rhythm NewMedia By Ujjal Kohli Mobile is rapidly becoming the screen of choice for many consumers. With mobile usage projected to increase by a factor of more than 20 in the next five years, marketers no longer ask if they should advertise on mobile, but how and how much.
Hugo Boss targets techy consumers with live mobile fashion show – Luxury Daily
Please click here to subscribe to Luxury Daily for free Hugo Boss targets techy consumers with live mobile fashion show German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST
Handicapping the mobile payments battle
Daniel Flamberg is managing director of digital strategy and CRM at The Kaplan Thaler Group By Daniel Flamberg New technical standards and consumers’ extensive use of mobile media put us on the cusp of an explosion in mobile payments. Long rumored and heavily used in Asia, mobile phones have the ability to be used as payment devices similar to credit cards
In-store, mobile integration can build brand loyalists: Digby – Luxury Daily
Please click here to subscribe to Luxury Daily for free In-store, mobile integration can build brand loyalists: Digby To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy. Please click here to read the entire story on Luxury Daily. Amex exec: Luxury market has new, influential consumer base NEW YORK – The luxury market is back, and with a new influential consumer base, according to American Express Business Insights data
In-store, mobile integration can build brand loyalists: Digby – Luxury Daily
Please click here to subscribe to Luxury Daily for free In-store, mobile integration can build brand loyalists: Digby To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy. Please click here to read the entire story on Luxury Daily.