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VW ensures brand visibility during World Cup via soccer app – Luxury Daily

Onefootball Brazil app Baccarat celebrates 250 years with in-store display at Printemps French crystal maker Baccarat is feting its 250-year history at the Paris flagship of department store Printemps. Click here to read the entire article on Luxury Daily Luxury brands active on average of 2.2 Chinese social platforms: L2 Luxury brands are veering away from social media experimentation in China to focus on Sina Weibo, Youku and WeChat, according to a report from L2. Click here to read the entire article on Luxury Daily Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group.

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Montblanc increases Chinese awareness with WeChat gamification – Luxury Daily

Montblanc’s Meisterstück 90th anniversary nib Kering builds bridge for young talent with Parsons student competition French luxury conglomerate Kering is co-hosting the third annual “Empowering Imagination” competition for students with Parsons the New School of Design. Click here to read the entire article on Luxury Daily Lalique retrospective highlights founder’s artistic influence French crystal-maker Lalique will be able to further its position in the art world with an exhibition at the Corning Museum of Glass in Corning, NY. Click here to read the entire article on Luxury Daily Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group

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Louis Vuitton highlights range of campaign through split mobile ad – Luxury Daily

Louis Vuitton ad for its Capucines bag featuring Michelle Williams Saks sponsors special issue of W magazine for immersion in art world Department store chain Saks Fifth Avenue is sponsoring Condé Nast-owned W magazine’s upcoming stand-alone special issue W:Art. Click here to read the entire article on Luxury Daily Harrods eases gift registries with new online portal British department store Harrods has expanded its gift registry services to an online environment to ease the gift buying process for consumers. Click here to read the entire article on Luxury Daily Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group Registration is open for the Mobile Research Summit: Insights 2014 on Thursday, June 19 featuring speakers from Forrester Research, Yankee Group, BIA/Kelsey, Nielsen, IBM Smarter Commerce, Keynote and e-tailing group

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NetJets aims for readers with travel bug on New York Times via mobile ad – Luxury Daily

Digital is no longer enough, brands must go mobile Pure digital marketing returns on investment with $12.5B profit growth: report With three out of four affluent consumers turning to mobile devices to assist in purchases, their behavior and interactions with luxury brands are changing almost as fast as the technology itself, according to a report by the Altagamma-McKinsey Online Observatory. Click here to read the entire article on Luxury Daily Ferragamo uses family-focused female campaign to launch new handbag Italian leather goods brand Salvatore Ferragamo is highlighting its family ties with a female-focused campaign around its new Fiamma bag. Click here to read the entire article on Luxury Daily Bergdorf Goodman creates public art with Costume Institute-inspired store windows New York-based department store Bergdorf Goodman is celebrating the Metropolitan Museum of Art’s Costume Institute exhibit on British fashion designer Charles James with a window display.

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Ferragamo examines codes with fragrance-based Tumblr page – Luxury Daily

Ferragamo asks “What is elegance to you?” Gilt exec: Building for mobile-first provides better omnichannel experience Affluent consumers are willing to convert on mobile, but they expect an experience on mobile that goes above retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014. Click here to read the entire article on Luxury Daily Watchmakers take advantage of Mother’s Day proximity during Madison Avenue Watch Week Asprey, Buccellati and Chanel are hoping to see a jump in women’s timepiece sales due to their participation in the fourth annual Madison Avenue Watch Week May 5-10 that coincides with Mother’s Day weekend. Click here to read the entire article on Luxury Daily Forrester exec: Be “Big Mother,” not “Big Brother” in mobile NEW YORK – Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to an executive from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.

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David Yurman opens up about personal inspiration for Mother’s Day – Luxury Daily

David Yurman Mother’s Day promotional image with wife Sybil What effect will the latest Dolce and Gabbana sentencing have on the brand? Designers Domenico Dolce and Stefano Gabbana have been found guilty of tax evasion by an Italian appeals court and sentenced to 18 months in jail. Click here to read the entire article on Luxury Daily Prada gives multifaceted experience of brand through Harrods takeover Italian fashion brand Prada will host a takeover of London department store Harrods through the month of May

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Gucci counsel says consumer consent essential in mobile marketing – Luxury Daily

Gucci Chime for Change app Understanding the brand’s risk tolerance key to intellectual property agreements NEW YORK – When negotiating for branded entertainment, product placement or viral campaigns, it is important for a luxury brand’s legal counsel to manage marketers’ expectations while balancing the risk, a panel of in-house lawyers suggested April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium. Click here to read the entire article on Luxury Daily 54pc of luxury home hunters deem chef’s kitchen most important feature: report A new report from Realtor.com explores the motivations and interests of consumers on the market for a luxury home. Click here to read the entire article on Luxury Daily Adopting technology early provides a strategic advantage LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit

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Four Seasons Resort Maui inspires fall bookings via photo contest – Luxury Daily

Four Seasons Maui promotional image Luxury Daily today: 90pc of product-related online activity in China used to educate: BCG A new report by Boston Consulting Group explores the online shopping tendencies of Chinese consumers such as a widely-held penchant for researching products at length. Click here to read to the entire article on Luxury Daily Burberry includes consumers in Shanghai journey with social media British fashion label Burberry is celebrating the opening of its Shanghai flagship store with an immersive theatrical event. Click here to read the entire article on Luxury Daily Publisher-brand relationship is key to native advertising success: Cartier exec LOST PINES, TX – As brands turn more to native content rather than other forms of online advertising, the collaborative process between the brand and publisher is the most important piece of the puzzle, according to a panel April 23 at iProspect’s Client Summit

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Barneys releases iPad-only app to create immersive digital experience – Luxury Daily

Barneys iPad app Valentino blends past with present through customizable collection Italian fashion house Valentino is pointing to its heritage with a new collection of customizable accessories in shades of the brand’s iconic red color. Click here to read the entire article on Luxury Daily Is the Yummy uproar warranted

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BMW encourages Pandora listeners to build an i3 model – Luxury Daily

BMW i3 ad on Pandora Tod’s diverges from conservative aesthetic for iconic shoe campaign Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital. Click here to read the entire article on Luxury Daily Dior weaves codes and trends together in digital nail polish promotion French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers

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