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Customization, monetization key to mobile ROI increase: expert – Luxury Daily

Please click here to sign up for Luxury Daily for free Bally, Chanel highest-rated luxury branded sites: Luxury Institute Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.

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American Express, Starwood offer exclusive deals to affluent connoisseurs – Luxury Daily

Please click here to subscribe to Luxury Daily for free American Express, Starwood offer exclusive deals to affluent connoisseurs American Express is teaming with Starwood Hotels & Resorts’ Hawaiian locations to introduce a bar code in print publications that leads consumers to an optimized site with travel deals at the properties.

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Tiffany & Co. tugs heartstrings with consumer-curated true love app – Luxury Daily

Please click here to subscribe to Luxury Daily for free Tiffany & Co. tugs heartstrings with consumer-curated true love app Jeweler Tiffany & Co. is allowing the customer to take the lead by sharing true love stories, favorite romantic locations and engagement tips via the What Makes Love True iPhone application.

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Porsche draws dealership visitors with model-specific bar codes – Luxury Daily

Please click here to subscribe to Luxury Daily for free. Porsche draws dealership visitors with model-specific bar codes German automaker Porsche is driving dealership traffic as the first luxury automaker to use Microsoft Tag bar codes that reveal details specific to certain models. Please click here to read the entire story on Luxury Daily

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Mobile email customization vital for customer engagement: expert – Luxury Daily

Please click here to subscribe to Luxury Daily for free. Mobile email customization vital for customer engagement: expert The best way for a brand to optimize its email marketing is to create different versions for both a desktop computer and a mobile platform, as well as customize content for mobile users.

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Hugo Boss targets techy consumers with live mobile fashion show – Luxury Daily

Please click here to subscribe to Luxury Daily for free Hugo Boss targets techy consumers with live mobile fashion show German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST

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Mandarin Oriental details mobile marketing prowess – Luxury Daily

Mandarin Oriental app Please click here to subscribe to Luxury Daily for free Mandarin Oriental details mobile marketing prowess NEW YORK – The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental exec at Luxury Interactive. Please click here to read the entire story on Luxury Daily Neiman Marcus targets fashionistas with Rachel Zoe Facebook contest Department store chain Neiman Marcus has launched a Facebook contest to promote famed fashion designer Rachel Zoe’s first collection. Please click here to read the entire story on Luxury Daily Brand personality vital for success in social media: Fashion’s Collective exec NEW YORK – Creating and nurturing a brand personality should be the focus for luxury brands utilizing social media, according to a speaker at the Luxury Interactive conference.

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Mobile marketing equally important for luxury consumers, employees: Luxury Institute – Luxury Daily

Luxury Daily today: Mobile marketing equally important for luxury consumers, employees: Luxury Institute; Burberry takes YouTube step further with interactive sunglasses video.

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In-store, mobile integration can build brand loyalists: Digby – Luxury Daily

Please click here to subscribe to Luxury Daily for free In-store, mobile integration can build brand loyalists: Digby To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy. Please click here to read the entire story on Luxury Daily.

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