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AT&T Promises More Fiber if DirecTV Deal Approved

NEW YORK (AP) — In an attempt to curry favor with regulators, AT&T Inc. said Tuesday that if it’s allowed to buy satellite broadcaster DirecTV, it will be able to afford an expansion of fiber connections into more homes to boost their Internet connection speeds

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Coca-Cola ramps up mobile for Share a Coke personalization campaign – Mobile Marketer

Click here to sign up for Mobile Marketer for free Coca-Cola ramps up mobile for Share a Coke personalization campaign Coca-Cola’s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year’s campaign. Please click here to read the entire story on Mobile Marketer McDonald’s pairs McFlurry with branded entertainment content for summer fun McDonald’s is helping McFlurry fans get the scoop on their favorite pop musicians via a new music entertainment show appearing on 4Music in Britain this summer.

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Report: Google Dropping More Than $1B on Satellites to Extend Internet

Google is deploying 180 satellites to provide Internet access to under-served and unconnected regions in the world, according to the Wall Street Journal.

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Challenges of sports audience targeting

Ian Foley is a digital advertising executive By Ian Foley Sports advertisers care about reaching the right audience, but many of the current approaches they take to find relevant audiences are ineffective. Digital advertising was meant to address this, but too often, the audience tools used to target users are just as broken as the spray-and-pray model of television advertising. However, there are new approaches being used by large sporting media companies and brands that can provide better audience targeting and, in turn, help drive increased advertising sales.

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FirstNews Briefs: Verizon, Sprint, Multi-Tech, Aeris, Boost, Virgin, Samsung

Starting today, new FiOS TV or FiOS Internet customers (including existing customers who add new service to their existing account) will receive a free LG G Pad 8.3 LTE, or receive up to $200 off any other tablet available from Verizon Wireless when obtaining a new, two-year agreement. The carrier also announced it has expanded its XLTE AWS network to Houston, Beaumont/Port Arthur, Bryan/College Station and other locations in Texas to boost LTE network capacity and enhance high-speed services.

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FCC Advances Open Internet Proposal Amid Protests

The normally calm proceedings at the FCC’s monthly open meeting got heated Thursday, as the Commission voted to advance its contentious Open Internet rules for further comment.  The Commission today voted 3-2 to advance the rules, although each of the commissioners expressed reservations about how the process was evolving. Read more about FCC Advances Open Internet Proposal Amid Protests Comments

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Report: After Backlash, FCC Drafting New Open Internet Rules

The FCC may be looking to further revise its proposed net neutrality policy due to a backlash at its first attempt to craft a set of rules.  Read more about Report: After Backlash, FCC Drafting New Open Internet Rules Comments

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FirstNews Briefs: Verizon, Schindler, Exede, Exalt, Al-Jazeera Telecom, VoIP-Pal

Verizon announced new agreements with TE Connectivity and Schindler Elevator Corporation for advanced technology solutions including cloud and the Internet of Things. As a part of Schindler’s advanced maintenance delivery system, Verizon has signed an agreement with Schindler to provide 4G LTE network coverage for Schindler’s Remote Monitoring Center.

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FirstNews Briefs: NetZero Wireless, Visage Mobile, Kitchen Brains, Nexmo

NetZero Wireless, Inc. , a subsidiary of United Online, Inc., today announced that it has expanded its NetZero DataShield WiFi security service to include Android devices.

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