Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application. The app uses geo-tracking to locate the nearest store and lets consumers view product availability in each store location. The app is available for free download in Apple’s App Store and Google’s Android Market.
The Finish Line increases sporting goods sales via iPhone, Android app
Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application.
Google shuts down Google Labs
As Google focuses its resources more on core products that can make it money, the company is shutting down its test bed for more experimental projects.
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Parago targets savvy shoppers via mobile rebate app
The GoRebate app lets consumers find local rebates Reward-program company Parago is tapping into value-seeking customers via a geotargeted mobile application. The GoRebate Mobile app lets marketers directly target consumers with rebates on their mobile devices. The app is available for free download in Apple’s App Store and Google’s Android Market.
Broadwaybox.com drives ticket sales via mobile promotions
A screen grab of the Broadwaybox.com app Theater discount Web site Broadwaybox.com is driving show sales by letting consumers buy discounted tickets at box offices when they show the offer on their mobile device. Consumers can flash their mobile discounts with a promotional code at box offices via the company’s applications, Web site or email.
Vitamin Shoppe increases purchase intent via live local mobile inventory offering
The Vitamin Shoppe has enhanced its mobile-optimized site to let consumers view local product availability in search results. The company worked with BrandingBrand to integrate Google Commerce Search Live Local Inventory features into its mobile site. Last year, Branding Brand added in-store inventory data to Vitamin Shoppe’s mobile site by repurposing the company’s Google local availability data feed for use on their product pages.
Seamless enhances iPhone app to better cater to users
Seamless, formally known as SeamlessWeb, has upgraded its iPhone app with a streamlined user experience and mapping functionality to better serve consumers as they order meals via their smartphones. Additionally, the service has changed its name to Seamless, it was previously SeamlessWeb. The app is available for free download in Apple’s App Store and existing users can upgrade it to take advantage of the new features. The Seamless app lets customers order delivery or takeout food without having to be near a computer.
HP’s new WebOS chief wants to hit the ground running
HP executive Stephen DeWitt is tasked with breaking into a market dominated by Apple and Google.