By Alex Campbell At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?” Depending on what you are trying to accomplish, ROI is always a different metric. For mobile marketing, it is often engagement and loyalty.
Google Results Show Growing Strength
The company’s stock price rose in after-hours trading following the results, which were the first under Larry Page as chief executive.
IDC: Tablet Sales Down 28% in Q1, But Outlook Better
The tablet market took a hit in the first quarter after weak demand and a worse-than-expected seasonal decline after the holiday season caused an unexpected decline in shipments.
WiMAX 2: the future Super Broadband 4G Network
The IEEE approved WiMAX 2 as a true 4G network standard. It will be the first commercially available true 4G service, expected by the end of 2011.
LightSquared Files Revised Broadband Proposal
LightSquared filed a revised proposal with the FCC to build the first wholesale wireless broadband network in the U.S.
Mobile app use outpacing Web browsing, report says
For the first time, the numbers of minutes spent each day using mobile apps has surpassed the number of minutes spent surfing the Web, both on the desktop and mobile devices.
Mobile app use outpacing web browsing, says report
For the first time ever, the numbers of minutes spent each day using mobile apps has surpassed the number of minutes spent surfing the Web, both on the desktop and mobile devices.
Report: Amazon’s Kindle self-publishing platform hit by spam
E-book readers are no longer safe from spam. Amazon’s self-publishing service for the Kindle has become the first major target, according to a report.