Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism. After consumers scan a QR code, which will be featured in Macy’s and the company will donate $1
Miss Me bolsters products sales via mobile bar codes
Retailer Miss Me is using QR codes to interact with consumers Apparel retailer Miss Me is driving brand awareness and increasing sale purchases via a mobile QR code campaign.
Consumer awareness reigns as main factor in mobile banking: study
Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus.
Are retailers training consumers to shop on mobile?
With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device. Retailers are increasingly rolling out mobile sites and applications to stay on top of their tech-savvy consumers
Broadwaybox.com drives ticket sales via mobile promotions
A screen grab of the Broadwaybox.com app Theater discount Web site Broadwaybox.com is driving show sales by letting consumers buy discounted tickets at box offices when they show the offer on their mobile device. Consumers can flash their mobile discounts with a promotional code at box offices via the company’s applications, Web site or email.
Vitamin Shoppe increases purchase intent via live local mobile inventory offering
The Vitamin Shoppe has enhanced its mobile-optimized site to let consumers view local product availability in search results. The company worked with BrandingBrand to integrate Google Commerce Search Live Local Inventory features into its mobile site. Last year, Branding Brand added in-store inventory data to Vitamin Shoppe’s mobile site by repurposing the company’s Google local availability data feed for use on their product pages.
Stop & Shop lets consumers scan, bag groceries in-store via mobile
Stop & Shop Supermarket Co.
Lufthansa iPad app lets travelers book on the go
A screen shot of the Lufthansa iPad app International airline Lufthansa is making booking trips easier with an iPad application geared towards travelers. The app lets users search for and check the status of flights, as well as access special video content
More than 25p of US consumers would buy on mobile if secure: study
More than 25 percent of United States consumers would be more willing to make mobile payments if they trusted the device’s security, according to a study by MEF. Additionally, the study found that 38 percent of respondents to the study said they had made mobile payments in the last six months via their carrier. The MEF Global Consumer Survey looked at mobile use in nine countries with 8,530 participants