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Breitling captures spirit of aviation using video engagement

Breitling Jet Team Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media.

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Pizza Hut’s new selfie campaign is anything but cheesy

Blake Shelton and Pizza Hut tap into mobile trends Pizza Hut has partnered with Blake Shelton to launch a line of barbeque pizzas teased by mobile activation, enabling fans to submit a selfie with an in-store cutout of the country music star which it is calling a “Shelfie.” Fans may post and share “Shelfies” socially to win free pizzas and prizes. The selfie has quickly grown to be a leading digital trend and marketers seem eager to experiment and leverage its engagement factors into existing campaigns. “Consumers see the commercials and hear the buzz and social chatter that is generated when a brand like Pizza Hut partners with a celebrity like Blake Shelton,” said Courtney Moscovic, a Pizza Hut spokeswoman.

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Innovation can unchain mobile advertising’s growth

Colin Jeavons is president/CEO of NTENT By  Colin Jeavons Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience. A recent Dartmouth University study uncovered a multitude of reasons why these ads are ineffective.

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Prada delves into visual past with Pradasphere microsite

Screenshot of Prada’s Pradasphere microsite Italian fashion label Prada is expanding the audience of its London exhibit at Harrods with a microsite dedicated to past campaigns.

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Physical assets underpin mobile’s next phase of in-store growth

Coca-Cola tests smart fridges With the bulk of discussion about mobile commerce now moving towards how the medium can influence in-store sales, physical assets including kiosks and signage will play a key role in how brands and retailers weave mobile into every step of the bricks-and-mortar shopping experience. Despite the growing interest in mobile-triggered activations such as beacons and other types of location-based technology in-store, incorporating and promoting digital within stores is still a challenge for many marketers. Marrying up a digital physical asset with a mobile component gives retailers traditional, tactile resources that they are already familiar with to create in-store experiences

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Thomas Pink promises a new shirt in 90 minutes to fix dressing woes

Thomas Pink cartoon by Adam Preston British fashion brand Thomas Pink is problem solving for consumers with a 90-minute delivery service in London. Consumers can call a hotline and have a white shirt delivered to them in a short time, perfect for last- minute events or for hiding a stain.

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Marriott rewards social connoisseurs in exchange for shares

Marriott continues to be a leader in on-trend innovation Marriott Rewards members can instantly collect points through liking, tweeting, posting and checking-in on social media when participating in the newly launched PlusPoints initiative, which reserves a monthly allowance of up to 2,000 points for members who advocate the hotelier. PlusPoints pushes the brand to be active beyond the travel experience and continues the conversation outside of hotel booking. The newest of Marriott Rewards’ programs, PlusPoints endows users with instant gratification as they see their points accumulate immediately resulting from social sharing.

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Metal Mulisha sees mobile revenue increase near 20pc with greater personalization

The non-conformist brand complies to mobile ecommerce Metal Mulisha, a brand strongly influenced by the world of freestyle motocross, saw an increase in mobile profits of almost 20 percent by tailoring experiences for each user. To drive mobile results, the brand partnered with personalization platform Reflektion, which has announced the extension of its Web site personalization solution to include mobile optimization and uses machine learning as well as predictive analysis to profile shoppers based on the type of device accessed and historical behaviors.

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Cub Foods looks to bolster loyalty program offerings with mobile

Cub Foods’ app Cub Foods has upped its mobile and digital initiatives around its My Cub Rewards program so that consumers can find and redeem deals more easily. Cub Foods has added additional mobile and digital coupon options to its iPhone and Android application that can be redeemed in-store

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