Breitling Jet Team Swiss watchmaker Breitling is using its history of aviation as a way to interact with enthusiasts on social media.
Colin Jeavons is president/CEO of NTENT By Colin Jeavons Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience. A recent Dartmouth University study uncovered a multitude of reasons why these ads are ineffective.
Screenshot of Prada’s Pradasphere microsite Italian fashion label Prada is expanding the audience of its London exhibit at Harrods with a microsite dedicated to past campaigns.
Coca-Cola tests smart fridges With the bulk of discussion about mobile commerce now moving towards how the medium can influence in-store sales, physical assets including kiosks and signage will play a key role in how brands and retailers weave mobile into every step of the bricks-and-mortar shopping experience. Despite the growing interest in mobile-triggered activations such as beacons and other types of location-based technology in-store, incorporating and promoting digital within stores is still a challenge for many marketers. Marrying up a digital physical asset with a mobile component gives retailers traditional, tactile resources that they are already familiar with to create in-store experiences
Thomas Pink cartoon by Adam Preston British fashion brand Thomas Pink is problem solving for consumers with a 90-minute delivery service in London. Consumers can call a hotline and have a white shirt delivered to them in a short time, perfect for last- minute events or for hiding a stain.
Cub Foods’ app Cub Foods has upped its mobile and digital initiatives around its My Cub Rewards program so that consumers can find and redeem deals more easily. Cub Foods has added additional mobile and digital coupon options to its iPhone and Android application that can be redeemed in-store