Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism. After consumers scan a QR code, which will be featured in Macy’s and the company will donate $1
With the proliferation of mobile-optimized sites and applications, more retailers are using mobile to their advantage to not only drive consumers in-store, but also get them to gradually start making purchases via their device. Retailers are increasingly rolling out mobile sites and applications to stay on top of their tech-savvy consumers
The GoRebate app lets consumers find local rebates Reward-program company Parago is tapping into value-seeking customers via a geotargeted mobile application. The GoRebate Mobile app lets marketers directly target consumers with rebates on their mobile devices. The app is available for free download in Apple’s App Store and Google’s Android Market.
A screen shot of the At Bat 11 iPhone app Online sports destination MLB.com used mobile to engage fans and reward them with prizes during the Social Media Day 2011. MLB.com engaged with fans last week and encouraged them to vote for their favorite teams in the upcoming 2011 All-Stars Game on July 12. Users used the company’s iPhone app, as well as Facebook and Twitter to interact with the game
SaleLocator has rolled out a location-based Android application to help bargain shoppers find sale items in retail stores nearby.
Mandarin Oriental app Please click here to subscribe to Luxury Daily for free Mandarin Oriental details mobile marketing prowess NEW YORK – The key to mobile is to communicate directly with consumers through mobile sites, applications and search engine optimization, according to a Mandarin Oriental exec at Luxury Interactive. Please click here to read the entire story on Luxury Daily Neiman Marcus targets fashionistas with Rachel Zoe Facebook contest Department store chain Neiman Marcus has launched a Facebook contest to promote famed fashion designer Rachel Zoe’s first collection. Please click here to read the entire story on Luxury Daily Brand personality vital for success in social media: Fashion’s Collective exec NEW YORK – Creating and nurturing a brand personality should be the focus for luxury brands utilizing social media, according to a speaker at the Luxury Interactive conference.