Retail giant IKEA is establishing itself in the mobile space via an integrated campaign that not only drives consumers to its locations, but also helps build the company’s email and SMS database. The company is running mobile banner ads within Pandora’s iPhone app.
Miss Me bolsters products sales via mobile bar codes
Retailer Miss Me is using QR codes to interact with consumers Apparel retailer Miss Me is driving brand awareness and increasing sale purchases via a mobile QR code campaign.
Consumer awareness reigns as main factor in mobile banking: study
Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus. The study found that the majority of consumers surveyed knew what mobile banking was in general
Consumer awareness reigns as main factor in mobile banking: study
Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus.
Dillard’s reaches near 100pc inbox placement across all mobile, PC devices
Fashion apparel and home furnishing retailer Dillard’s reached near 100 percent inbox placement across devices such as mobile and PC and has achieved higher revenue, as well as increased store traffic. The company used Return Path’s deliverability monitoring suite, which provides visibility into the impact of mobile on email marketing campaigns. “Dillard’s uses geotargeting to increase store foot traffic via their email campaigns keeping subscribers – regardless of what platform they use – from PC to mobile – up to date on special store events is critical in terms of reaching customers wherever they are,” said Tami Monahan Forman, director of corporate communications at Return Path
Zynga will drive in-game mobile purchases with IPO funds
Zynga's Farmville game for iPhone Zynga is looking to raise funds through an initial public offering so it can invest in driving further growth in mobile and in-game purchases. Last week, Zynga filed for an IPO with hopes of raising up to $1 billion. Among other things, the company will use the funds to boost sales for in-game purchases and build a bigger mobile presence
Intuit in deal to boost its mobile banking services
Intuit is building out mobile banking offerings Intuit Inc. has acquired the mobile Web banking assets of Mobile Money Ventures as it looks expand its mobile services for financial institutions. Mobile banking is growing quickly as interest in these solutions increases among consumers, businesses and financial institutions.
The truth about mobile donations
Jenifer Snyder is executive director of The mGive Foundation By Jenifer Snyder Some misconceptions have been recently shared about the effectiveness of mobile donations. And I would like to clear up any confusion that exists right now