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Tag: ‘consumer’

Why QR codes and mobile apps fail

By Lauren DeLisa Coleman Too often brands and marketers are quietly chanting troubling, false mantras targeted at two particularly powerful elements from the mobile marketing tool chest. In fact, it may be happening just down the hall from you right now as you read this piece.

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How to use mobile bar codes in direct response marketing

Laura Marriott By Laura Marriott What do you get if you cross a mobile phone camera with a marketing campaign?

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Cabela’s takes aim at mobile to improve shopping experience

The Recon Hunt app for iPhone Multichannel outdoor gear retailer Cabela’s is moving beyond mobile messaging to create an end-to-end mobile strategy that delivers a better shopping experience. Cabela’s is building an opt-in mobile database, developing apps and creating campaigns around mobile to drive awareness of the retailer’s 50th anniversary.

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Mobile transactions expected to exceed $1 trillion by 2015: Yankee Group

Mobile transactions will continue to grow exponentially and are expected to exceed $1 trillion by 2015, according to a new study by Yankee Group. The research, titled “The Mobile Money Forecast,” finds that not only is Near Field Communication taking off, it is here to stay.

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How to determine ROI on mobile marketing

By Gib Bassett Whether you are a seasoned mobile marketer or just getting your feet wet in the mobile space, the issue of return on investment is always top of mind, or it should be. Yet when it comes to ROI, there are no standards and few best-practice examples to emulate

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Domino’s steps into US mcommerce arena with mobile ordering app

Domino’s Pizza is letting on-the-go consumers nationwide order their favorite meals via a new mobile application that features the company’s full menu, as well as local and national coupons. Consumers can search for the closest location and use the Pizza Tracker to follow the stages of their offer

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FirstNews Briefs for June 14, 2011

Companies in today’s briefs include: SouthernLINC Wireless, Rural Cellular Association, FCC, Verizon Wireless, T-Mobile USA, Samsung, American Airlines, Motorola, Consumer Cellular, Good Technology.

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Focus on the “why” of mobile commerce

Thad Peterson is managing director of Maritz Real-Time By Thad Peterson As mobile commerce emerges as a force in retail, it is natural to focus on the “what and which” around the ideas: • What platform will win?

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SaleLocator enhances iPhone app via daily deal integration

Shopping Search Engine SaleLocator is enhancing the consumer experience through personalized sales alerts and promotions via its iPhone app. Shoppers can select a daily, weekly or monthly sales alert frequency, including the day or date they would like to receive the email, and can set their base location and radius preferences.

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Republic aims for convenience, increased sales via mobile site

Fashion retailer Republic is letting on-the-go consumers search, browse and buy products via its mobile-optimized site. Consumers can access the company’s wide range of brands such as G-Star, Deisel and Levi’s. Republic tapped Digby to power its mobile site.

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