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Innovation can unchain mobile advertising’s growth

Colin Jeavons is president/CEO of NTENT By  Colin Jeavons Mobile banner ads are almost universally panned for their ineffectiveness. They may be well suited for desktops, but fail to deliver the right handheld experience. A recent Dartmouth University study uncovered a multitude of reasons why these ads are ineffective.

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Prada delves into visual past with Pradasphere microsite

Screenshot of Prada’s Pradasphere microsite Italian fashion label Prada is expanding the audience of its London exhibit at Harrods with a microsite dedicated to past campaigns.

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Mobile marketing with geo-location is not a simple destination

Llew Claasen is vice president of marketing at Clickatell By  Llew Claasen I was struggling through a cup of horrific Mock-a-Java recently when I came across an article that caused me to spill. A panel of experts at  Mobile Marketer’s  Mobile Marketing Day March 17 conference in New York was  divided  on how significant location will be to the future of mobile marketing.

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Marc Jacobs retreats to the mountains for summer eyewear campaign

Still from Marc Jacobs spring/summer 2014 eyewear campaign U.S. fashion label Marc Jacobs diverged from the typical sunny locales associated with sunglass campaigns to stand out from the crowd. Marc Jacobs filmed a model performing farming tasks in the mountains while sporting its eyewear, showing a utilitarian use for both its ready-to-wear and accessories lines.

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5 tips to ensure the effectiveness of mobile ad campaigns

Dale Carr is founder/CEO of LeadBolt By Dale Carr With the experience from helping hundreds of marketers set up in-application mobile campaigns, the following tips from the front-lines are proven strategies that marketers can practice to ensure that their mobile ad campaigns are set up for success. Here are the five tips.

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Focusing on the marketing opportunity with brand utility in mobile

Pradeep Aradhya is CEO of Novus Laurus LLC/NLMobile By Pradeep Aradhya It is ironic that the sheer volume of marketing messages is rationalizing marketing and changing it from “Look, please look!” to “Dear Customer, What can we do for you?” Studies and heat maps have adequately demonstrated that the advertisement gets ignored for the most part and that even hyper-targeted and relevant messaging has a small conversion or click-through rate. The phenomenal success of search engine marketing which instead allows customers to find what they already seek has a far lower customer acquisition cost

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Gilt exec: Building for mobile-first provides better omnichannel experience

Gilt promotional image NEW YORK – Affluent consumers are willing to convert on mobile, but they expect an experience that goes beyond retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014.

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Forrester’s Julie Ask: Be “Big Mother,” not “Big Brother” in mobile – Mobile Marketer

Please click here to sign up for Mobile Marketer for free Forrester’s Julie Ask: Be “Big Mother,” not “Big brother” in mobile NEW YORK – A Forrester Research executive at the Mcommerce Summit: State of Mobile Commerce 2014 conference said that brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric. Please click here to read more on Mobile Marketer Wendy’s exec: Better mobile-targeted ads trump Facebook’s dwindling organic reach NEW YORK – A Wendy’s executive at the MCommerce Summit: State of Mobile Commerce 2014 conference claimed that Facebook’s shrinking organic reach opens up a new set of targeted advertising opportunities that are geared towards mobile

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Ferragamo examines codes with fragrance-based Tumblr page – Luxury Daily

Ferragamo asks “What is elegance to you?” Gilt exec: Building for mobile-first provides better omnichannel experience Affluent consumers are willing to convert on mobile, but they expect an experience on mobile that goes above retail, said a Gilt executive at the Mcommerce Summit: State of Mobile Commerce 2014. Click here to read the entire article on Luxury Daily Watchmakers take advantage of Mother’s Day proximity during Madison Avenue Watch Week Asprey, Buccellati and Chanel are hoping to see a jump in women’s timepiece sales due to their participation in the fourth annual Madison Avenue Watch Week May 5-10 that coincides with Mother’s Day weekend. Click here to read the entire article on Luxury Daily Forrester exec: Be “Big Mother,” not “Big Brother” in mobile NEW YORK – Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to an executive from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.

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