Apple stayed true to its developers and kept its aptly named Worldwide Developer Conference to upgrades of its mobile and desktop software. Tim Cook did not unveil a new “iWatch” and there wasn’t any Apple TV refresh, but the company did manage to set the stage for future products and software by giving developers a new Software Developer Kit (SDK), as well more unified mobile and desktop platforms.
Click here to sign up for Mobile Marketer Real estate market undergoes reconstruction as mobile curb appeal escalates Online real estate portals such as Redfin and realtor.com are upping the ante on reaching on-the-go house hunters via mobile with new initiatives to pull in relevant data from sources such as Facebook and Porch while traditional brokers continue to lag.
Coca-Cola tests smart fridges With the bulk of discussion about mobile commerce now moving towards how the medium can influence in-store sales, physical assets including kiosks and signage will play a key role in how brands and retailers weave mobile into every step of the bricks-and-mortar shopping experience. Despite the growing interest in mobile-triggered activations such as beacons and other types of location-based technology in-store, incorporating and promoting digital within stores is still a challenge for many marketers. Marrying up a digital physical asset with a mobile component gives retailers traditional, tactile resources that they are already familiar with to create in-store experiences
A. Lange & Sohne’s catalog app 60pc of affluent Baby Boomers inclined to use social media: report Generational distances regarding social media use are not as wide as commonly thought, according to a report from the Luxury Institute. Click here to read the entire article on Luxury Daily Stuart Weitzman paints lifestyle beyond shoes in fantasy social video U.S
Contactless mobile payments are poised for growth While mobile-enabled contactless payments have been lagging, this could soon change, with more than 50 percent of wallets in developed markets – and more than a third globally – expected to rely on contactless technology by 2018, according to a new report from Juniper Research. Mobile wallets leveraging near field communications technology were first out of the gate on the contactless front but have been slow to gain adoption by retailers and consumers. However, mobile contactless payments are expected to get a boost from Apple’s anticipated launch of a wallet as well as the introduction late last year of Host Card Emulation technology, which is helping to make NFC more widely available.
The iPhone 5S Apple is reportedly introducing a new mPOS system in its own retail stores, possibly signaling its intention to introduce a solution more broadly in the market.
Uber’s iPhone app NEW YORK — A Forrester analyst at the 2014 MMA Forum admitted that not many mobile wallets available right now are blending commerce and context together seamlessly, although car transportation application Uber could be the exception. Executives from Isis Mobile Commerce, Vibes, Forrester Research and Acta Wireless dished on mobile wallets and payments during the “Mobile Wallet: Hype or Reality?” session. Giving consumers an upfront value exchange for using a mobile wallet is often cited as key in scaling mobile wallets, but Ms.