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Customization, monetization key to mobile ROI increase: expert – Luxury Daily

Please click here to sign up for Luxury Daily for free Bally, Chanel highest-rated luxury branded sites: Luxury Institute Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute. Please click here to read the entire story on Luxury Daily Neiman Marcus ignites creativity with make-your-own Manolo campaign Department store chain Neiman Marcus is sparking consumer interest with a Make Your Own Manolo Blahnik campaign where customers can order a tailor-made pair of heels from the retailer’s blog.

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Customization, monetization key to mobile ROI increase: expert – Luxury Daily

Please click here to sign up for Luxury Daily for free Bally, Chanel highest-rated luxury branded sites: Luxury Institute Luxury brands Bally, Chanel and Tory Burch topped the charts for the highest overall composite Web site scores for their easy-to-navigate, beautiful and helpful sites, according to a new study from the Luxury Institute.

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American Express, Starwood offer exclusive deals to affluent connoisseurs – Luxury Daily

Please click here to subscribe to Luxury Daily for free American Express, Starwood offer exclusive deals to affluent connoisseurs American Express is teaming with Starwood Hotels & Resorts’ Hawaiian locations to introduce a bar code in print publications that leads consumers to an optimized site with travel deals at the properties.

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Tiffany & Co. tugs heartstrings with consumer-curated true love app – Luxury Daily

Please click here to subscribe to Luxury Daily for free Tiffany & Co. tugs heartstrings with consumer-curated true love app Jeweler Tiffany & Co. is allowing the customer to take the lead by sharing true love stories, favorite romantic locations and engagement tips via the What Makes Love True iPhone application.

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Mobile email customization vital for customer engagement: expert – Luxury Daily

Please click here to subscribe to Luxury Daily for free. Mobile email customization vital for customer engagement: expert The best way for a brand to optimize its email marketing is to create different versions for both a desktop computer and a mobile platform, as well as customize content for mobile users.

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Hugo Boss targets techy consumers with live mobile fashion show – Luxury Daily

Please click here to subscribe to Luxury Daily for free Hugo Boss targets techy consumers with live mobile fashion show German apparel and accessories designer Hugo Boss is targeting tech-savvy, young consumers by live-streaming the Hugo Boss fashion show via mobile device today at 3:30 p.m. EST

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In-store, mobile integration can build brand loyalists: Digby – Luxury Daily

Please click here to subscribe to Luxury Daily for free In-store, mobile integration can build brand loyalists: Digby To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy. Please click here to read the entire story on Luxury Daily.

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In-store, mobile integration can build brand loyalists: Digby – Luxury Daily

Please click here to subscribe to Luxury Daily for free In-store, mobile integration can build brand loyalists: Digby To establish an integrated and effective mobile marketing strategy, luxury marketers could consider combining mobile tactics with its in-store strategy. Please click here to read the entire story on Luxury Daily. Amex exec: Luxury market has new, influential consumer base NEW YORK – The luxury market is back, and with a new influential consumer base, according to American Express Business Insights data

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Best practice for luxury brands using mobile banner ads – Luxury Daily

Please click here to subscribe to Luxury Daily for free Best practice for luxury brands using mobile banner ads Luxury brands that use mobile banner ads have the ability to hone in on a specific target audience of affluent, tech-savvy consumers. Please click here to read the entire story on Luxury Daily Top 10 social media luxury marketers of Q2 Luxury brands are increasingly relying on social media to reach affluent consumers via product pushes, campaigns and contests

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American Express introduces Zync card via mobile ads – Luxury Daily

Amex Zync card Please click here to subscribe to Luxury Daily for free American Express introduces Zync card via mobile ads American Express is targeting a new generation of card members by promoting the Zync card via banner ads found on mobile applications and optimized sites.

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