Why should Mobile Commerce Matter To You?
According to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, $119bn worth of goods and services will be purchased via a mobile phone.
M-commerce has come a long way since 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in the Helsinki,Finland. The launch of popular m-commerce platforms mainly for the iPhone and Blackberry have pushed mobile commerce to the forefront on the industry with consumers adopting this form of payment at an amazing rate.
At Flip Pocket, we specialize in helping companies integrate m-commerce into their business operations. It has come to a point where consumers can buy coffee, pay bills, order clothes and even purchase a car from their mobile phone.
Take a look at some of the mobile commerce services we can provide:
- Mobile ticketing
- Mobile vouchers, coupons and loyalty cards
- Information services
- Location-based services
- Mobile banking
- Auctions
- Mobile purchase
- Mobile marketing and advertising
Two areas your businesses should be giving thought to:
- Mobile presence. How will your customers and prospective customers expect to interact with you via mobile? Will you need a mobile website/storefront? How can mobile fit into a broader multichannel strategy?
- Mobile marketing. Even businesses that decide a full-fledged mobile presence doesn’t make sense will need to consider how they’re perceived on the mobile internet. This is especially true for retailers who will increasingly have to deal with consumers who check for better pricing while in-store.
Flip Pocket can work with you to outline, plan and deploy a mobile strategy for your business. Contact Us today and lets’ get started!