Office Depot is running instant win giveaways to drive retail traffic and sales via a new campaign that offers consumers a total of $500,000 in mobile gift cards. The company partnered with SpyderLynk for the mobile initiative. The back-to-school mobile campaign was developed by Momenturn and uses SypderLynk’s SnapTags that lets consumers scan or text to score big savings
Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application.
Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application. The app uses geo-tracking to locate the nearest store and lets consumers view product availability in each store location. The app is available for free download in Apple’s App Store and Google’s Android Market.
The DSW mobile Web site DSW is improving its mobile experience with a new mcommerce-enabled site that lets consumers make purchases and redeem loyalty points. The shoe retailer previously had a mobile-optimized version of its Web site. However, with the amount of traffic coming from mobile doubling in the past year, DSW realized it was time for a bigger commitment to the space.
Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard
Please click here to register for the Sept. 8 Mobile Marketing Summit New York: Holiday Focus 2011 Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy
Retail giant IKEA is establishing itself in the mobile space via an integrated campaign that not only drives consumers to its locations, but also helps build the company’s email and SMS database. The company is running mobile banner ads within Pandora’s iPhone app.
Retailer Miss Me is using QR codes to interact with consumers Apparel retailer Miss Me is driving brand awareness and increasing sale purchases via a mobile QR code campaign.
Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus. The study found that the majority of consumers surveyed knew what mobile banking was in general