Category Archive
for: ‘mobile commerce’

Walmart’s Savings Catcher ups the ante on savings with mobile expansion

Savings Catcher may rejuvenate Walmart Walmart is expanding its Savings Catcher online receipt comparison tool nationwide and including access via its mobile application for the first time to help in-store shoppers save more. Savings Catcher uses proprietary technology to compare competing retailer ads and reimburses shoppers via an eGift card if a competitor’s offering is priced lower than the price paid at Walmart. Nearly one million receipts have been processed using Savings Catcher since Walmart launched it in pilot in seven markets this spring, with the tool ranking first on the retailer’s list of concepts tested to date

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Staples’ latest technology development center will focus on personalized ecommerce

Staples’ new ecommerce intelligence facility Staples has opened a second West Coast development lab, building its strategic focus on  testing and launching innovative online selling models to optimize the ecommerce shopping experience. The newest development center opened in Seattle, giving the retailer access to engineering teams and leaders to help drive major initiatives to enhance areas including search, SEO and personalization. It joins the San Mateo Innovation Lab, which focuses on personalizing the shopping experience and allows the company to tap into the wealth of engineering and ecommerce expertise in the Silicon Valley area.

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Kenzo combines entertainment and ecommerce in new Zodiac feature

Kenzodiac drawing of a Pisces French fashion house Kenzo is providing astrological advice and product suggestions on a new Zodiac feature.

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How to build loyalty with millennials on mobile – Mobile Marketer

Click here to sign up for Mobile Marketer for free How to build loyalty with millennials on mobile With millennials active on their mobile phones throughout the day, loyalty marketers need to be adjusting their programs not just in terms of how they enable these consumers to engage but also with regard to what behaviors are rewarded and the types of content.

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IOS 8 to help retailers streamline mcommerce experiences, enhance social sharing

IPhone users can see more information in the Notification Center. Apple latest mobile operating system update, iOS 8, is likely to have several implications for retailers, the biggest of which could be from making Touch ID available to third party developers, extensions and widgets.

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The Duck Store drives mobile conversions with optimized checkout, deep linking

The Duck Store’s mobile shopping cart In the six weeks after independent book store The Duck Store implemented a mobile checkout tool, it saw daily sales from mobile devices grow 184 percent and the average mobile order value increase by 21 percent. The retailer also saw the average mobile cart conversion grow by 9 percent. With a better mobile checkout experience enabled, the retailer was able to direct email recipients directly to the mobile experience, helping to drive the results.

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Hotwire’s new branding strategy reflects in revamped mobile apps

Hotwire hones in on hasty bookings As part of a new branding strategy launched this month, Hotwire is supporting mobile users’  last-minute booking needs and desire for discounts in the latest update of its mobile applications. The redesigned mobile suite now highlights the percent saved on each booking, and also include images of the hotel booked once confirmed. More than one third of Hotwire’s bookings occur via mobile and a large percentage is same-day.

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Coca-Cola ramps up mobile for Share a Coke personalization campaign – Mobile Marketer

Click here to sign up for Mobile Marketer for free Coca-Cola ramps up mobile for Share a Coke personalization campaign Coca-Cola’s Share a Coke program makes a return engagement this summer with a much bigger focus on mobile and social in response to how consumers engaged with last year’s campaign. Please click here to read the entire story on Mobile Marketer McDonald’s pairs McFlurry with branded entertainment content for summer fun McDonald’s is helping McFlurry fans get the scoop on their favorite pop musicians via a new music entertainment show appearing on 4Music in Britain this summer.

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