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for: ‘mobile commerce’

Office Depot offers $500,000 in mobile gift cards via back-to-school campaign

Office Depot is running instant win giveaways to drive retail traffic and sales via a new campaign that offers consumers a total of $500,000 in mobile gift cards. The company partnered with SpyderLynk for the mobile initiative. The back-to-school mobile campaign was developed by Momenturn and uses SypderLynk’s SnapTags that lets consumers scan or text to score big savings

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The Finish Line increases sporting goods sales via iPhone, Android app

Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application.

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The Finish Line increases sporting goods sales via iPhone, Android app

Athletic retailer The Finish Line is targeting active consumers with real-time inventory via an iPhone and Android application. The app uses geo-tracking to locate the nearest store and lets  consumers  view product availability in each store location.   The app is available for free download in Apple’s App Store and Google’s Android Market.

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Macy’s, DoSomething.org drive awareness, donations via mobile

Macy’s has partnered with DoSomething.org to promote a mobile scan-to-donate campaign that celebrates and rewards youth activism. After consumers scan a QR code, which will be featured in Macy’s and the company will donate $1

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DSW leverages growing mobile traffic with new mcommerce site

The DSW mobile Web site DSW is improving its mobile experience with a new mcommerce-enabled site that lets consumers make purchases and redeem loyalty points.  The shoe retailer previously had a mobile-optimized version of its Web site. However, with the amount of traffic coming from mobile doubling in the past year, DSW realized it was time for a bigger commitment to the space.

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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Barclaycard

Please click here to register for the Sept. 8 Mobile Marketing Summit New York: Holiday Focus 2011 Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from Pier 1, Pittsburgh Penguins, 1800Flowers, Pandora, Equifax and Ogilvy

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IKEA increases summer sales via mobile initiative

Retail giant IKEA is establishing itself in the mobile space via an integrated campaign that not only drives consumers to its locations, but also helps build the company’s email and SMS database. The company is running mobile banner ads within Pandora’s iPhone app.

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Miss Me bolsters products sales via mobile bar codes

Retailer Miss Me is using QR codes to interact with consumers Apparel retailer Miss Me is driving brand awareness and increasing sale purchases via a mobile QR code campaign.

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Miss Me bolsters products sales via mobile bar codes

Retailer Miss Me is using QR codes to interact with consumers Apparel retailer Miss Me is driving brand awareness and increasing sale purchases via a mobile QR code campaign.

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Consumer awareness reigns as main factor in mobile banking: study

Although mobile has become a vital part of financial institutions’ strategies, many banks are missing the mark by not getting the word out about their mobile options to consumers, according to a study by Mercatus. The study found that the majority of consumers surveyed knew what mobile banking was in general

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