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Restaurant Association selects Mocapay for mobile marketing services – News Briefs
Restaurant Association selects Mocapay for mobile marketing services The New York State Restaurant Association (NYSRA), one of the nation’s largest restaurant associations, has selected Mocapay as its official mobile marketing provider and will start with a pilot program for the New York City Chapter. NYSRA will leverage the embedded marketing engine within Mocapay’s mobile platform to generate and distribute targeted mobile marketing campaigns for the New York City Chapter to inform its members about pertinent legislative issues, industry news, seminar and event updates and additional relevant information. Mocapay will provide the NYSRA with detailed campaign analytics, including full customization of campaigns and promotions through an organization-specific dashboard.
Mobile commerce to grow to $119bn by 2015: report
By: Patricio Robles
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After years and years of premature predictions of varying kinds about the mobile market, it’s clear that mobile is starting to realize the potential just about everyone knew it had. From the billions of mobile subscribers around the world to the more than one billion apps that have …