Jeff Atley By Jeff Atley This year will see a set of very different digital screen mediums all but collide – and that is a good thing. Mobile marketing, location-based services, social media and digital out-of-home (DOOH) advertising are all angling to reach, engage and influence consumers when they are off the love seat and going about their busy days
QR code usage grows 1,200pc in second half of 2011: report
Mobio claims that the Ottawa Heart Institute telethon was the first to use a mobile-bar-code call-to-action During the last six months of 2010 QR code scanning increased 1,200 percent across North America, according to a report from mobile payments and marketing company Mobio Identity Systems Inc.
Clamor for mobile marketing begins
By Vanessa Horwell Six weeks into 2011 and it is very clear that the high-stakes sprint to do all things mobile is off and running in an immense way. If 2010 was a marathon, a long endurance race with only a few winners making it to the finish line, this year’s starting block includes marketers of every size and liquidity – aggregators, developers, networks, agencies, location-services and chancers – all clamoring to get to the front of the line. My question is this: What took you all so long?
Procter & Gamble drives sales of various brands with mobile coupons
P&G mobile coupons Procter & Gamble Co. is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide
Procter & Gamble drives sales of various brands with mobile coupons
P&G mobile coupons Procter & Gamble Co. is distributing mobile coupons for many of its brands to influence consumers’ purchase decisions while they are shopping at supermarkets nationwide. In total, P&G is offering more than 70 mobile coupons that are redeemable at supermarket chains such as A&P, SuperFresh, Waldbaum’s, The Food Emporium, Pathmark and Harris Teeter
Luxury Daily launches as luxury brands embrace online, mobile
Please click here to subscribe to Luxury Daily We would like to invite you to subscribe to Luxury Daily, a new trade publication focused on how luxury brands conduct their marketing and commerce efforts across mediums, including online, mobile, in-store and print. Luxury Daily is Napean’s third publication, available at http://www.luxurydaily.com . The first, Mobile Marketer , is the leading trade publication for mobile marketing, media and commerce
Cereal brands top sector for in-app coupons: Coupons.com
Consumers can redeem in-application coupons at the point of sale Ready-to-eat cereal was the most popular category for coupons accessed via mobile applications for the first half of 2010. Recent research from Kantar Media’s Marx indicating coupons distributed via free-standing inserts (FSI) in newspapers rose 8.4 percent for the 12-month period ending June 30 compared to the year before. Coupons Inc
ShopRite to integrate mobile into Price Plus loyalty program
ShopRite loyalists in the next few weeks will be able to update their loyalty cards with the grocery chain’s coupons right from their iPhone or Android-enabled phones. Coupons.com is currently working to add mobile support for the Save to Card coupon gallery that it powers for ShopRite. Shoppers will be able to browse coupon offers and simply click the coupons they want to load to their Price Plus loyalty card.
A&P offers Procter & Gamble mobile coupons to drive mobile giving
The SMS call-to-action appears in in the A&P, Food Emporium, Pathmark, Waldbaums and Superfresh sales circular and has been sent out via email The Great Atlantic & Pacific Tea Company Inc. is encouraging shoppers to help the Children’s Miracle Network via mobile giving. The A&P family of supermarkets, in partnership with Procter & Gamble, Children’s Miracle Network, Zavers, mGive, Blue Chip Agency and Vestcom, is launching the “Text, Give, Save” campaign.